Alan Jackson song takes customers to "Ford Country" at Dallas Auto Show Country music sensation Alan Jackson, who has been singing about Ford trucks for two years, is changing his tune. Next month, he'll begin singing about "Ford Country" - a tribute to the people who live and work in their Ford trucks.
Jackson and the "Ford Country" song are featured in a new, fully integrated national advertising campaign for Ford trucks, which kicks off on April 1.
"'Ford Country' is more than just a new song, it's a powerful statement that defines Ford trucks," explained Jim O'Connor, Ford Division president and vice president, Ford Motor Company. "'Ford Country' is not a place, it's an attitude. It's about pride, optimism and capturing the true spirit of Ford truck owners. And Alan Jackson is the ideal person to help us communicate this message. He epitomizes what Ford trucks are all about - genuine, hardworking and fun."
Jackson's fans will recognize the "Ford Country" theme song. It is based on one of his first hits, "Gone Country." The new version begins, "He's got pride in his heart, dirt on his hands. There's one place to find a hard-working man - Ford Country." ....
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